Uruguay striker Luis Suarez has lost his first endorsement following his ban by FIFA for biting Italian defender Giorgio Chiellini in their last Group game of World Cup.
Betting firm 888 Poker terminated their relationships with the Liverpool striker and according to a statement released by the firm "888poker signed Luis Suarez following a fantastic season for which his achievements were widely recognised.
"Regrettably, following his actions during Uruguay’s World Cup match against Italy on Tuesday, 888poker has decided to terminate its relationship with Luis Suarez with immediate effect."
According to the Mirror UK, Separate sponsors Adidas announced on Thursday that they fully supported FIFA's decision to ban the striker.
The German sportswear giants also confirmed they would not be using Suarez for any additional marketing activities during the remainder of the tournament in Brazil.
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